Chief Marketing Officer

About Route One Group
Route One Group is a conglomerate of companies dedicated to revolutionizing the trucking industry. With over a decade of experience in the American market and a strong base in Chisinau, we bring together innovation, technology, and operational excellence across 7 distinct business units. Our service portfolio spans IT solutions, mobile applications, advanced navigation systems, dispatching, logistics, freight, and vehicle transportation. As we continue to scale, we are looking for a marketing and growth leader to architect and drive our next phase of strategic expansion.

We are seeking a visionary Chief Marketing Officer to lead marketing, growth, and brand strategy across all Route One Group business units. This executive will report directly to the CEO and serve as a core member of the leadership team, responsible for aligning multi-brand marketing with overarching business objectives, scaling Route One Group’s influence in the U.S. logistics sector, and driving unified growth strategies across our companies.

Key Responsibilities:

Define and execute the overarching marketing and growth strategy for all business units.
Conduct comprehensive market analysis to uncover trends, customer insights, and competitive opportunities.
Develop brand positioning and messaging that resonates across digital, traditional, and partner channels.
Initiate go-to-market strategies for new products and services, including business model design and product-market fit testing.
Build partnerships to generate and nurture leads and drive U.S. trucking market expansion.
Drive customer acquisition, retention, and lifetime value optimization.
Develop scalable lead generation systems for B2B and B2C.
Create and optimize the full customer funnels (AARRR).
Define and monitor key marketing and growth metrics (including CAC, ROMI, LTV, Churn, NPS, and lead velocity).
Manage the budget for growth initiatives, ensuring effective resource allocation by establishing performance metrics and KPIs to track the effectiveness of all marketing efforts.
Integrate and optimize marketing tech stack (CRM, automation, analytics, attribution).
Deploy and oversee MarTech, GrowthTech, and AI-driven automation tools to streamline marketing operations.
Focus on acquiring new customers and retaining existing ones through personalized experiences and targeted marketing.
Collaborate closely with business development, product and sales teams to synchronize lead generation, customer engagement, and conversion strategies.
Build, manage, and lead marketing and growth teams of experienced specialists.
Support the team in mastering AI and automation tools.

Requirements:

Demonstrated progressive experience in marketing and business growth roles. Experience as a CEO or executive of a marketing company is a strong advantage.
Expertise in market research, customer insights, and competitive analysis.
Success in go-to-market strategy and product-market fit validation.
Experience in designing and optimizing full customer funnels (AARRR) and lead generation systems.
Proficient in defining, monitoring, and analyzing key marketing and growth metrics.
Hands-on experience with marketing technology stacks, including CRM, analytics, attribution, data platforms, and automation tools.
Experience running A/B testing.
Understanding AI-driven automation tools for marketing and sales strategically (strong advantage).
Familiarity with no-code/low-code tools to implement and scale AI initiatives (strong advantage).
Experience managing budgets and optimizing marketing ROI.
Experience working collaboratively with Sales, Product, and Technology teams.
Ability to work with technical teams to integrate AI tools and systems into marketing efforts.
Expertise in logistics, freight, transportation, or related sectors is highly preferred.
Deep understanding of marketing and sales alignment in B2C and B2B environments.
Proficiency in English, Russian, and Romanian.